The Total Guide to Product Listing Ads

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about PLAs into one, six part guide.

Part 1: Setting Up Your Data Feed

Part 2: How to Set Up Your PLA Campaign

Part 3: How To Optimize Your PLA Campaign In Your Data Feed

Part 4: How to optimize your PLA campaign in AdWords

Part 5: Targeting Strategies

Part 6: Using Google Analytics To Measure Performance

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.