The Total Guide to Product Listing Ads

You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about PLAs into one, six part guide.

Part 1: Setting Up Your Data Feed

Part 2: How to Set Up Your PLA Campaign

Part 3: How To Optimize Your PLA Campaign In Your Data Feed

Part 4: How to optimize your PLA campaign in AdWords

Part 5: Targeting Strategies

Part 6: Using Google Analytics To Measure Performance

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...