We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
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Hero Conf Guest Posts: We Have a Winner!
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall winner. But it had to be done, and in the end the votes among the PPC experts in our offices ended up aligning perfectly with the post that also had the most page … [Read more...] about Hero Conf Guest Posts: We Have a Winner!
What You Need to Know About Enhanced Display Campaigns
If you still need to make the jump to Enhanced Campaigns, then you've got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You're already keenly aware of the Bid Modifiers in place for Mobile Devices, Locations, and Ad Schedules - but did you know that it's coming to your Display campaigns, too? Here's the … [Read more...] about What You Need to Know About Enhanced Display Campaigns
Google AdWords Picks the Final Four Champion
Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click. It's as if the RPI was replaced by a Google Pricing Index (a totally made up statistic created solely for the purposes of this exercise). … [Read more...] about Google AdWords Picks the Final Four Champion
Vote Now for SMM Round 2! (Blogs and Conferences)
The first round of voting closed yesterday and we're moving onto round two for this year's search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There was a lot of great action in round one, including our defending champ, Fathom Online, going down by a very narrow margin to Clickz. The closest … [Read more...] about Vote Now for SMM Round 2! (Blogs and Conferences)
Get Descriptive With Your Keyword Match Types
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Anyone who’s just getting into the world of PPC has surely seen the below … [Read more...] about Get Descriptive With Your Keyword Match Types
Last Chance! Final Day to Bid on Hero Conf Sponsorships
Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait...), but there is still plenty left to bid on if you're so inclined. We've updated the prices below to reflect where they now stand after a week of bidding. We've also added two new auctions to go along with … [Read more...] about Last Chance! Final Day to Bid on Hero Conf Sponsorships
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior
Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess of views on its negative implications. No matter what your views are on Enhanced Campaigns, this is something that will … [Read more...] about Finalist: How to Take Advantage of Enhanced Campaigns
