It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still -- just a picture of a shark that can’t actually hurt you. And yet it scared tens of millions of movie goers when it came out, and hudreds of millions more over the years. So while lazy ad … [Read more...] about Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
Search Results for: PPC
Managers & Software – Search Marketing Madness Round One
Only two days into this year's bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC software. First, a quick disclaimer on the managers that were included in the tournament (as that will most likely be the most contentious region): We … [Read more...] about Managers & Software – Search Marketing Madness Round One
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
Search Marketing Madness is Upon Us! Vote for Round One.
It is officially tournament time. This week is round one of 2013 Search Marketing Madness. Voting will commence today in the conference and blog regionals (in the content half of the bracket). Votes will be accepted until Monday, March 18th at noon EST. Tune back in for Thursday when voting will commence on best PPC manager and best PPC software (in the man vs. machine … [Read more...] about Search Marketing Madness is Upon Us! Vote for Round One.
Bid on Hero Conf Sponsorships Today – Starting at $0.99!
We're big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an auction-style bidding war instantly grabbed our attention. And thus the sponsorship auctions listed below were born! Ever wanted your logo emblazoned in the shuttle that … [Read more...] about Bid on Hero Conf Sponsorships Today – Starting at $0.99!
It Might Be Time To Revisit Your Account’s Structure
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
Write a Guest Post, Go to Hero Conf for Free! (Really)
We love you. And we love Hero Conf. And we want you to be together. We also love guest posts, and we’d like to do more of them. So we’re having a scholarship event! Starting today, we’re accepting submissions for guest posts on PPC Hero and rewarding the most popular post with a FREE registration to Hero Conf 2013! Here’s how it works: Send your guest post submission in … [Read more...] about Write a Guest Post, Go to Hero Conf for Free! (Really)
Niche vs. Big Competitors: How to Level the Playing Field
Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
A Great Headline Deserves An Equally Great Image
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re likely on some flavor of high (or at least higher) protein diet such as The Zone or Atkins or South Beath. And if you are on one of those diets, then the idea … [Read more...] about A Great Headline Deserves An Equally Great Image
“Big Facebook Reveal” Actually IS Pretty Big News!
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that Facebook has spent months designing. The three big ticket items involve standardizing the user interface for all devices, improving image … [Read more...] about “Big Facebook Reveal” Actually IS Pretty Big News!
Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
Write in Your Nominees for Search Marketing Madness
While it may be more obvious to us here in Bloomington, Indiana than to a lot of the world, March Madness is ramping up. Conference tournaments next week, the committee meets and breaks the hearts of/delights a handful of teams next Sunday, and then the real fun begins. In what has become a tradition rivaling that of the NCAA's main source of income, PPC Hero's Third Annual … [Read more...] about Write in Your Nominees for Search Marketing Madness
