The early bird registration deadline for Hero Conf has been extended until March 23! This will buy you time if you need a few extra days to convince your boss with our Justify Your Trip letter, or to work a Hero Conf sponsorship into your budget. Hero Conf has an awesome line-up of sessions by many of the best speakers in the industry. It is the PPC adventure that you won't … [Read more...] about If Adventure Has a Name… It Must Be Hero Conf!
Search Results for: PPC
Happy St. Patrick’s Day
PPC Hero's on the hunt a pot of gold this St. Patrick's Day. We hope you find some good luck as you celebrate with family and friends. … [Read more...] about Happy St. Patrick’s Day
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist
SMM Round 1: The Top 64
The results are in! The top 64 teams have been determined for PPC Hero’s Search Marketing Madness. Now we need your votes to determine the top 8 sites in each region. Vote for your favorite sites now in the survey below. Voting will be open until March 18th, so vote now and spread the word! … [Read more...] about SMM Round 1: The Top 64
Interview with Bethany Bey
Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life. I attended Indiana University (go Hoosiers!) from 2004-2008 and got my degree in Marketing and Management. I also got a minor in Gender Studies … [Read more...] about Interview with Bethany Bey
LinkedIn…from Downtown!
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was a Cinderella story. However, there are some seriously legit stats when it comes to LinkedIn’s game. Ignoring its possibilities, for future seasons especially, would be … [Read more...] about LinkedIn…from Downtown!
Tribal Is As Tribal Does
What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers anyway, why bother targeting? And this goes beyond just changing the obvious aspects of the message and offer, such as making sure you use a picture … [Read more...] about Tribal Is As Tribal Does
AdWords Editor Shortcuts: Cheat Sheet
For anyone regularly building and optimizing Google AdWords campaigns, the Editor is a great tool to save lots of time on most of your PPC tasks. And for those of you using this tool on a weekly or even daily basis and wanting to save even more time (and which search marketer doesn’t?), this article provides a cheat sheet with all the Editor shortcuts in a way you can actually … [Read more...] about AdWords Editor Shortcuts: Cheat Sheet
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Here at Hanapin Marketing we have seen accounts win the game every month and some that at least … [Read more...] about Slam Dunk! In Your Face(book)!
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized … [Read more...] about How Pinteresting Is Your Brand?
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look to Quality Score as something to optimize. You insert your keywords in ads and landing pages, use negatives to weed out irrelevant queries, and on and on. … [Read more...] about Quality Score Optimization Makes Everyone a Loser
