Helping Paid Search Marketers Learn and Do Their Job A Little Bit Better At Rough Agenda we are dedicated to professional development. It's at the heart of all we do - and have been doing for years - through our digital marketing-related conferences: brightonSEO (UK and San Diego), Affiliate Huddle, the Search & Social Advertising Show and MeasureFest. Professional … [Read more...] about Who’s behind PPC Hero?
Search Results for: PPC
“Time Waits For No One” – Time Management Tips For PPC Pros
“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry. With our schedules full of so many different tasks, how do you manage it all and make sure that everything is done on time? How do you prevent yourself from forgetting to do important time-sensitive tasks when other things items … [Read more...] about “Time Waits For No One” – Time Management Tips For PPC Pros
[New Webinar with Convirza!] Google + Mobile: 3 Steps for PPC Success
62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone. That stat is probably no surprise to you or that mobile searches are on the rise, but digital marketers still struggle to develop and implement an effective mobile strategy. In this new webinar with Rachael Law, Hanapin Marketing's … [Read more...] about [New Webinar with Convirza!] Google + Mobile: 3 Steps for PPC Success
All That Glitters Isn’t PPC Gold
I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I, the PPC Heroes, we aren’t just managing … [Read more...] about All That Glitters Isn’t PPC Gold
[New Whitepaper!] The Best PPC Reports for the Education Industry
Why have a whitepaper dedicated solely to education industry reporting? Isn’t all PPC reporting the same? The basics are, but with education, you don’t just report on the usual KPI’s (spend, conversion, cost per conversion or clicks and impressions). You need to figure out if the money being spent is actually getting people in classroom seats, not just filling out a form. We … [Read more...] about [New Whitepaper!] The Best PPC Reports for the Education Industry
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
[New Whitepaper!] 7 PPC Tips for the Education Marketer
It is no surprise that in this fast paced world, users want to continue to further their education and that they start their initial research on the Internet. The educational resources on the Internet are endless and they influence user’s decisions on the route they should take when continuing their education. Out of all the users that are seeking additional education, per … [Read more...] about [New Whitepaper!] 7 PPC Tips for the Education Marketer
[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
How can we bring fast-paced conversion tactics to the enormous decisions B2B and Educational prospects have to make? It’s a matter of building trust for the long haul in a series of step-by-step micro conversions. This is your best chance to find out the best ways to build relationships with huge prospects. Join Hanapin and Bounce Exchange on Thursday, April 14th at 1:00pm as … [Read more...] about [New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Editor’s Note: This week on PPC Hero we're talking about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Today, Cassie Oumedian looks at the importance of setting clear expectations for potential hires. The costs for not hiring the right PPC candidate can be disastrous to an organization and the candidate, including … [Read more...] about Why Setting Clear Expectations For Potential PPC Hires Is Crucial
[New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad. Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk … [Read more...] about [New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
PPC Hero AdWords Exam
Presented by For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made … [Read more...] about PPC Hero AdWords Exam
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
