OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who shall remain nameless, who waited in line for 2 days to see Episode One. That's dedication! A couple of our PPC Hero gang are dressed up as their favorite characters: Miss Clicks as … [Read more...] about May the Force Be With You! Happy Anniversary to Star Wars!
Search Results for: PPC
Using Ad Text to Find the Right Clicks
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that … [Read more...] about Using Ad Text to Find the Right Clicks
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we've been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank. First, let's do a quick review of what we've discussed thus far: The initial article on this topic discussed what to … [Read more...] about What To Look for if Your Volume Tanks on the Google Content Network
Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the 'other unique queries' label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday. The Google search query performance report … [Read more...] about Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they've pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead. Guess that adds to the excitement. While there's … [Read more...] about Microsoft Unleashes a Round of Spring Updates for adCenter
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek relevant traffic that is likely to … [Read more...] about How to Leverage Google’s Trademarked Term Bidding Policies
New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon disappointed after hearing that I couldn't run the search query report out of the Yahoo PPC interface myself. Here's how it works: If you want a search query … [Read more...] about New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
How To Broaden Your Exposure on the Google Content Network
I've said it before and I'll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance. On the Google Search … [Read more...] about How To Broaden Your Exposure on the Google Content Network
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn't any cross-functionality - especially for conversion tracking. This killed me. Until now. It is now possible for you to have data … [Read more...] about Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
X Marks the Spot! How to Get Listed In Google Local Map Ads
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible! List Your Business in Google Maps First, let's step outside the realm … [Read more...] about X Marks the Spot! How to Get Listed In Google Local Map Ads
8 Geo-Targeting Dos and Don’ts You Need to Follow
Welcome to day 2 of our week-long series on PPC geo-targeting! When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can be a daunting task. To that end, today I'm going to share 4 Dos and 4 Don'ts to paint a very clear picture of how … [Read more...] about 8 Geo-Targeting Dos and Don’ts You Need to Follow
Our Greatest Hits for April 2009!
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from April. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! April was a month of new discoveries for the PPC Hero team. One of the most exciting for us, and our readers, was … [Read more...] about Our Greatest Hits for April 2009!
