More than ever, it's incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services. When I write new ads for a client, I research their competitors' sites so that I can … [Read more...] about Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
Search Results for: PPC
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What to Do When the Content Network Goes Haywire
I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
How To Track Phone Calls Generated From Your Landing Page
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Unfortunately for us search engine marketers, not all retailers take advantage of the e-commerce technology available … [Read more...] about How To Track Phone Calls Generated From Your Landing Page
Google Quality Score Is Overhyped
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a … [Read more...] about Google Quality Score Is Overhyped
Discovering Keywords On the Cheap
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's … [Read more...] about Discovering Keywords On the Cheap
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad … [Read more...] about Our Greatest Hits for January!
Utilizing Match Types in MSN to Increase Traffic and Leads
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using only broad match. When the MSN rep called me, they recommended I use additional match types. Okay, I do this in Google, why not try it in MSN? The cool thing about utilizing MSN match … [Read more...] about Utilizing Match Types in MSN to Increase Traffic and Leads
5 Ways to Build and Expand Your Negative Keyword Lists Today
It's no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I've been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a gentle reminder or refresher course now and then! Negative keywords are an integral part of your pay-per-click strategy (or at least they should be), and it's … [Read more...] about 5 Ways to Build and Expand Your Negative Keyword Lists Today
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I'll go over these settings and give some recommendations on which ones you should opt in or out for. (click picture to enlarge) Device Platform Settings: Desk and … [Read more...] about What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
