For a while now, Google's AdWords Editor has made PPC campaign management a snap. Whether it's the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don't always work in the editor. **Gasp!** Occasionally, I still work in the AdWords … [Read more...] about Save Time in AdWords – Copy Your Campaign Settings
Search Results for: PPC
How Landing Page Load Time Affects Your Google Quality Score
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero's duty is to make sure that you are aware of everything going on with … [Read more...] about How Landing Page Load Time Affects Your Google Quality Score
Our Greatest Hits for February!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Anytime Google or Yahoo makes an algorithmic or editorial guideline change that effects … [Read more...] about Our Greatest Hits for February!
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
All week we've been writing on Advanced PPC Strategies. So far we've covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful … [Read more...] about Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients' accounts were not properly linked and I had until March 5th to fix the problem. It's come to our attention that your AdWords account has not been properly linked with your … [Read more...] about Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
Adwords Age & Gender Targeting Now in Beta
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords advertisers. Like that of MSN, age and gender targeting in AdWords allows advertisers to select a specific gender and age group for each … [Read more...] about Adwords Age & Gender Targeting Now in Beta
Take Advantage of Search Cycles with Ad Scheduling
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year (Nov-Dec) is the low tide for traffic; the Saturday before Christmas is the busiest internet shopping day of the year each year; … [Read more...] about Take Advantage of Search Cycles with Ad Scheduling
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Learning how to predict when your PPC traffic will drop is a great way to be proactive … [Read more...] about Our Greatest Hits for January!
How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
This week we've been walking many miles in our customer's searching shoes. We have learned how to write ads that answer your customer's questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk! Today I am … [Read more...] about How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
How to Fit General Keywords into a Profitable Campaign
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts of possibly untargeted traffic. However, … [Read more...] about How to Fit General Keywords into a Profitable Campaign
How to Use Analytics and Reports to Get to Know Your Customers Better
We've been walking in searchers' shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but … [Read more...] about How to Use Analytics and Reports to Get to Know Your Customers Better
