Downloadable Twitter List of PPC Experts Presented by Please be sure to bookmark this page for future access to this list. PPC Experts Twitter List … [Read more...] about PPC Expert Twitter Download List
Search Results for: PPC
Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
About a year ago, I made the shift from in-house PPC to agency. With 10+ years of in-house experience, I knew that agency life was going to be a big change for me, with the biggest change having to manage a roster of different clients. Now I like variety as much as the next person, but sometimes agency life can provide quite a bit of it—especially if you happen to have … [Read more...] about Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
You're All Set! You're now registered for Hanapin Marketing and Visual Website Optimizer's webinar, Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For … [Read more...] about Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
[On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can’t have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you’ll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. In this webinar, we’ll cover a variety of tricks that can have big … [Read more...] about [On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. “Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.” – Google As smartphone searches are on the rise, Google is … [Read more...] about Living In The Micro-Moment: Rethinking PPC Strategy
How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
PPC advertising policy changes are not new and, unfortunately, they don’t seem to be going away anytime soon. Even if you do follow all the policies and attempt to comply, sometimes a feature or channel that once was a PPC profit center can become discontinued, severely impacting a businesses’ bottom line. However, if you have a diversified PPC strategy and are quick to adapt … [Read more...] about How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification
[New Whitepaper!] Creating PPC Reports That Really Matter
PPC is a dynamic industry that continuously changes moment by moment. When you want to know what is happening in your accounts, or you want to present that information internally or to a client, you need to paint a vivid picture. This picture needs to encompass everything you want the end user to know and understand about performance.Reporting is an important piece of the PPC … [Read more...] about [New Whitepaper!] Creating PPC Reports That Really Matter
6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In this webinar recording, experts from DialogTech and Hanapin … [Read more...] about 6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
One Huge PPC Mistake: Conflating Tactics With Strategy
I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive. That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use. Have a look … [Read more...] about One Huge PPC Mistake: Conflating Tactics With Strategy
Split Test Different Concepts In Your PPC Ads
You just know as you write the ad that this split test will never complete. But you write it anyway because for the past couple of weeks you have attempted to initiate a split testing practice for the text ads in your AdWords campaign. You can only say attempted a split testing practice rather than achieved a split testing practice because the results are grim. You write the … [Read more...] about Split Test Different Concepts In Your PPC Ads
