You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
Search Results for: PPC
[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately, get … [Read more...] about [New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
Why The Case Study Needs to Die When Selling PPC
I feel like I should #micdrop after that title. If this were a live conference, I imagine the room exploding in argument. We PPCers like our case studies. But upon closer examination, is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not. The case study is a beloved device used by sales people everywhere for, well, … [Read more...] about Why The Case Study Needs to Die When Selling PPC
The Top 25 Most Influential PPC Experts in 2015
After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a step farther and also recognized International PPC … [Read more...] about The Top 25 Most Influential PPC Experts in 2015
Whitepaper – Is It Time For A New PPC Agency?
When working with a PPC agency, it’s not always easy to determine if the business relationship is moving in a positive direction. Especially with an agency relationship, transparency and good communication are vital. Therefore, when working with an agency, there are certain items you should keep an eye on which may elicit "red flags." We'll go into a few instances right … [Read more...] about Whitepaper – Is It Time For A New PPC Agency?
4 Questions PPC Agencies Need To Be Able To Answer
When working in sales, there’s a certain routine you get accustomed to on calls with potential clients. You get used to fielding the same questions, and you should develop well thought out responses to those questions. It’s important to not only show you’re prepared to answer any and all questions but that you respond in a way that answers the question and makes the company … [Read more...] about 4 Questions PPC Agencies Need To Be Able To Answer
PPC Expert Twitter Download List
Downloadable Twitter List of PPC Experts Presented by Please be sure to bookmark this page for future access to this list. PPC Experts Twitter List … [Read more...] about PPC Expert Twitter Download List
Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
About a year ago, I made the shift from in-house PPC to agency. With 10+ years of in-house experience, I knew that agency life was going to be a big change for me, with the biggest change having to manage a roster of different clients. Now I like variety as much as the next person, but sometimes agency life can provide quite a bit of it—especially if you happen to have … [Read more...] about Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
You're All Set! You're now registered for Hanapin Marketing and Visual Website Optimizer's webinar, Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For … [Read more...] about Webinar Confirmation: Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
[On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can’t have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you’ll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. In this webinar, we’ll cover a variety of tricks that can have big … [Read more...] about [On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
