In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the recording, experts from Visual … [Read more...] about Secrets To A Cohesive PPC Campaign [Webinar Recording]
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Webinar: Master Social PPC in 2015! 10 Tips
More about this Webinar Is your social PPC ready for 2015? In the past year, we've seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as … [Read more...] about Webinar: Master Social PPC in 2015! 10 Tips
Webinar Confirmation: Master Social PPC in 2015
Live Webinar Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: Master Social PPC in 2015
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two account transitions will ever … [Read more...] about The Art Of The PPC Account Transition
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you'll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first time in 2015. If you don't have a mobile strategy in place yet, it's time to stop running and start preparing your campaigns. In this … [Read more...] about The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Is Your PPC Budget Setting You Up To Fail?
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to … [Read more...] about Is Your PPC Budget Setting You Up To Fail?
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
4 More Unique Solutions PPC Agencies Offer
Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important to consider utilizing ongoing or … [Read more...] about 4 More Unique Solutions PPC Agencies Offer
[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. Join experts from Visual Website … [Read more...] about [New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad … [Read more...] about Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that's what we did! For a limited time only get all of Hanapin's whitepapers and guides, written by our expert Account Managers, in one download! You'll find whitepapers on different ways to work with an agency or the … [Read more...] about 1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
On Demand Webinar – Cutting Edge Tactics To Spy On Your PPC Competition
On Demand Webinar Cutting Edge Tactics To Spy On Your PPC Competition Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Cutting Edge Tactics To Spy On Your PPC Competition
