Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Search Results for: ROAS
Stop What You’re Doing & Check These 10 Metrics Now!
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few years or a few months, anyone can overlook specific analysis of metrics other than ROI/ROAS/revenue/conversions given the vast array of data that is available. Think of … [Read more...] about Stop What You’re Doing & Check These 10 Metrics Now!
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
Heroview: PPC Budget Tips For The Holiday Season
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season. __________________________________________ PPC Hero: We are super excited to have you with us today Amanda! Thanks for joining us! Amanda: Thanks for having me! I'm excited! PPC Hero: Let's start with you giving us a little more info about your … [Read more...] about Heroview: PPC Budget Tips For The Holiday Season
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years
Top 10 Reasons It’s Good To Be In PPC
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a few long weeks of a lot of lever pulling and client meetings I stepped back and thought about why I do it. Here’s my top … [Read more...] about Top 10 Reasons It’s Good To Be In PPC
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
Using Excel to Get the Best Budgets for Your Campaigns
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be. When it comes to life, most of us are left to our own devices, which explains why I spend such an inordinate amount of my time watching reruns of … [Read more...] about Using Excel to Get the Best Budgets for Your Campaigns
Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of the key metrics we tend to focus on in paid search is Quality Score. Essentially, Quality Score measures the relevancy between your keywords, ads, landing pages … [Read more...] about Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
