PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100% conversion rate would be somewhat … [Read more...] about How to Use Client Service Reports to Improve Retention
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Use The Destination URL Report To Find Your Best Landing Pages
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied to each unique … [Read more...] about Use The Destination URL Report To Find Your Best Landing Pages
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
Rev Up Your PPC Strategy!
Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking. For me, it happened very early in my career. However, since that point, there have been a number of accounts that I … [Read more...] about Rev Up Your PPC Strategy!
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website's data your products will automatically be updated rather than disapproved if you enable automatic item updates. This new … [Read more...] about Automatic Item Updates Available for Google Shopping
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
The New Features In Google Shopping Scripts
With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we will only be able to scratch the surface … [Read more...] about The New Features In Google Shopping Scripts
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction. Bids ultimately have a major impact on the success of an account. Bid strategy should always be under evaluation. At no point should you settle on “well that is what the bids have always been set to”. This attitude will either lead you to … [Read more...] about The Necessity of Regular Bid Changes
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
AdWords Implements Shopping Campaigns Upgrade Tool
Have you upgraded your Product Listing Ads over to Shopping Campaigns yet? The due date is coming quickly, as Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over. Don't hit that panic button yet! AdWords has made it easy for advertisers to make the switch to Shopping Campaigns by launching … [Read more...] about AdWords Implements Shopping Campaigns Upgrade Tool
