At the outset I want to make clear that I’m with call tracking and call analytics provider, Convirza. Naturally, we’ve been playing close attention to the Google AdWords call tracking announcement and subsequent reaction. In this article we’ll explain why, contrary to what you might think, we were actually excited for Google’s announcement that they are providing call … [Read more...] about Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
Search Results for: acquisio
A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we’ll go over the native features in the AdWords interface and the pros and cons of each. Manual Bidding If you … [Read more...] about A Guide to AdWords Bid Adjustments
Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
Join Sam Owen in Germany at PPC Masters (For Free!)
We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our own Sam Owen is among an … [Read more...] about Join Sam Owen in Germany at PPC Masters (For Free!)
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s automated bid and budget management … [Read more...] about Save Time & Increase Performance Through Bid & Budget Automation
Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have … [Read more...] about Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have … [Read more...] about Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Sweet Sixteen Baby! Vote now in Search Marketing Madness
After a crazy week of voting (and so many close races!), the final 16 contenders in this year's Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen will last until 5pm EST this Wednesday, April 2. The Elite 8 will commence on Thursday, April 3 at noon. And just a reminder that the final winner of Search … [Read more...] about Sweet Sixteen Baby! Vote now in Search Marketing Madness
A Case for Automated Bid & Budget Management [Webinar Recording]
Learn how to work Acquisio's Bid & Budget Management feature (BBM) and who it's working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it's helping his agency serve their customers with greater efficiency and give their ad spend a far greater reach. The webinar also … [Read more...] about A Case for Automated Bid & Budget Management [Webinar Recording]
