With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will present several case studies demonstrating effectiveness of Bid & Budget Management, and give you some insight into how it's helping his agency serve … [Read more...] about A Case for Automated Bid and Budget Management [New Webinar]
Search Results for: acquisio
Grow Leads 17% By Segmenting Search Partners During Bid Changes
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how I perform bid changes to the point that I could replicate that process with automated rules in AdWords or through a bid management system like Acquisio. However, there is something … [Read more...] about Grow Leads 17% By Segmenting Search Partners During Bid Changes
Webinar Recording – Man vs Machine: The Automation Debate
Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin. Due to some technical difficulties we do not have a video for you from this webinar, however, we do still have the audio and power point slides! Bonus Questions and Answers with Sean … [Read more...] about Webinar Recording – Man vs Machine: The Automation Debate
Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
Are Your PPC Leads Falling Through the Cracks? New Webinar!
It's a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I'm not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing's Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management … [Read more...] about Are Your PPC Leads Falling Through the Cracks? New Webinar!
Upcoming PPC Hero Webinars
We're always creating more and more content to help all of the search marketers out there (and ourselves) become better PPC Heroes, and some of our most popular features are our webinars. It's just one of the many things we do to be the best PPC agency we can possibly be, and to help our readers be the best PPC managers they can possibly be. Below is a running, continuously … [Read more...] about Upcoming PPC Hero Webinars
Search Marketing Madness Final Four Announced!
Regional champs have been named in this year's search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all … [Read more...] about Search Marketing Madness Final Four Announced!
Decide the Best of the Best: SMM Regional Finals
The time is upon us. It's regional finals in this year's Search Marketing Madness. Our bracket is oh-so-close to its final four. Here's how each of the regional finalists got here: Software Region Acquisio Round of 64: Def. Wordstream AdWords Grader Round of 32: Def. AdWords Editor Sweet 16: Def. SEM Rush Unbounce Round of 64: Def. adX Search Round of 32: Def. … [Read more...] about Decide the Best of the Best: SMM Regional Finals
Vote Now for Search Marketing Madness Sweet 16!
After a crazy week of voting, the final 16 entrants in this year's Search Marketing Madness have been decided (you can see the full bracket here). It's now up to you to decide who should move on to the Elite Eight. Special commendation to Florida Gulf Coast, whose performance in that other March bracket was so strong that it almost moved them into our bracket (it would have … [Read more...] about Vote Now for Search Marketing Madness Sweet 16!
Vote Now for SMM Round 2! (Blogs and Conferences)
The first round of voting closed yesterday and we're moving onto round two for this year's search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There was a lot of great action in round one, including our defending champ, Fathom Online, going down by a very narrow margin to Clickz. The closest … [Read more...] about Vote Now for SMM Round 2! (Blogs and Conferences)
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
