You're All Set! You're now registered for Hanapin Marketing's webinar, The 11 Biggest A/B Testing Mistakes and How To Avoid Them. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Ad Testing Scenarios For Low-Converting Campaigns How To … [Read more...] about Webinar Confirmation: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Search Results for: ad testing
Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
More about this Webinar With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there's more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes. In the recording, conversion rate expert and guest presenter, Peep Laja, discusses 11 … [Read more...] about Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
Ad testing is an important aspect of paid search. It's something that every business, no matter vertical or size, should be doing. Not only does it improve the effectiveness and quality of your PPC ads, it gives you a better idea on what appeals to your target audience and offers insights you can use elsewhere in your marketing mix. Small changes in ad copy variations can have … [Read more...] about [New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
AdWords Call-Only Campaigns – Who Should Use Them?
On February 20th, 2015, Google announced Call-only campaigns, though the option to only receive phone calls on mobile has been around since soon after the introduction of call extensions in January of 2010. The phone call only option for call extensions changed the manner in which ads from those campaigns appeared on mobile phones. Instead of clicking an ad to go to the … [Read more...] about AdWords Call-Only Campaigns – Who Should Use Them?
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character's wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just keep your cool, use your smarts, and focus on the job. I don't claim to be a Trekkie and I definitely don't know all of the Star Trek movies by name, but I do know Spock … [Read more...] about How To Test Your Ad Copy Like Spock (5 Ways)
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
[New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at 1:30pm EST, Carrie Albright, Senior Account Manager at Hanapin Marketing, will share actionable steps to formalize your ad copy … [Read more...] about [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
You're All Set! You're now registered for Hanapin Marketing and Formstack's webinar, 5 Super Smart Strategies To Drive Leads With PPC and CRO. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How to Better Optimize for Mobile Lead … [Read more...] about Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
The Real Performance We’ve Seen With Ad Customizers
What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert … [Read more...] about The Real Performance We’ve Seen With Ad Customizers
