You've done your keyword research, you've given thought to your ad copy and you've even scoped out your competitor's ads and position: now you're ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I'm taking it upon myself to spill the beans on the best practices for setting up accounts … [Read more...] about Top 6 Settings to Check When Starting a New Adwords Account
Search Results for: ad testing
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!'s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I've grown to trust the new look, feel and usability of Yahoo!'s new advertising platform. Along the way I've been able to laugh, cry and learn right along … [Read more...] about YSM’s Quirky Little Feature, Optimize Ad Display
Is Yahoo!’s New Ad Text Length Policy Hurting Advertisers?
Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion: "My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy." After reading both the forum discussion and the blog post, I decided to see if this observation held any merit. My first thought was that most … [Read more...] about Is Yahoo!’s New Ad Text Length Policy Hurting Advertisers?
MSN Ad Center Updates Coming Soon
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. 'Today’, 'Last 7 Days’, and custom date ranges will be added to the drop down in the campaigns tab. This way you won’t have to run a report for a custom date range. You’ll be able to do this right off the main page. (Like you can in Google & … [Read more...] about MSN Ad Center Updates Coming Soon
The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
If Google pulled the plug on keyword targeting tomorrow...Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in the game—and actually thrive—you have to rethink how you approach your campaigns. Because in 2025, it’s not … [Read more...] about The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on the opportunity to drive efficiencies, get a whole bunch of keyword, campaign and copy inspiration, and claim some valuable time back from your … [Read more...] about 5 Ways To Use Google Gemini For PPC Inspiration
7 PPC Trends To Follow In 2022
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual start-ups. Here we have listed Seven PPC … [Read more...] about 7 PPC Trends To Follow In 2022
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
RSAs vs. ETAs: Stop Comparing CTR
Testing new platforms, bid strategies, ad types, etc. can be exciting, but also daunting. Exciting, because you think you’ve found the newest way to enhance performance. Daunting, because you can’t guarantee it will work, and you might be unsure how to quantify the results. But isn’t anxiety part of any test? It doesn’t have to be. Recently, I was looking for ways to improve … [Read more...] about RSAs vs. ETAs: Stop Comparing CTR
How to Use RSAs with Limited Data
RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start testing RSAs when there is limited visibility into … [Read more...] about How to Use RSAs with Limited Data
