Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
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The Launch Of The Bing Network And What It Means
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a considerable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads, mentioned Yahoo just once in his post announcing the Bing Network and it substantively pertained to account … [Read more...] about The Launch Of The Bing Network And What It Means
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?" As paid search managers, we do not tell you to bid on brand terms to inflate … [Read more...] about Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Tricks For Running AdWords Scripts In Multiple Accounts
In theory, AdWords Scripts can be a big time saver by automating tedious optimizations like maintaining an alpha-beta account structure and SKAGs, or running complex reports like those that calculate account level Quality Score. But what I found in practice when using Scripts is that any time saved can easily be eaten up by the tasks involved with maintaining the code across … [Read more...] about Tricks For Running AdWords Scripts In Multiple Accounts
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
Google’s Inclusion Of Buy Button A Game Changer For Retailers
Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP --------> Go to the retailer’s site ------> Complete the … [Read more...] about Google’s Inclusion Of Buy Button A Game Changer For Retailers
Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces. According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch. Many retailers are worried that … [Read more...] about Google To Debut “Buy” Button In Coming Weeks
