What are free product listings on Google? Google Ads announced last month that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google’s Search and Shopping SERPs. With this update, paid product listings will continue to be served at the top and bottom of Search and Shopping results pages, but unpaid listings … [Read more...] about Google Unpaid Shopping Traffic – Early Results
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April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings -- rolling out now. Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid. Impact: While a significant number of paid … [Read more...] about April 2020 Updates to Paid Media Platforms
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
[Hero Academy Video] How and When to Use Negative Keywords
In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
[Hero Academy Video] Quora Lead Form Ads
Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
