PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
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Why LinkedIn Deserves A Spot At The Paid Search Table
Google. Bing. Facebook. Twitter. These platforms usually make the short list when it comes to spending hard earned advertising dollars. Whether it’s because they’ve been in the game for a long time (Google) or are the next big thing (Twitter), these platforms usually are the focus of PPC marketers. Can you spot what’s missing? LinkedIn. Maybe a social network geared … [Read more...] about Why LinkedIn Deserves A Spot At The Paid Search Table
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI. Twenty years ago if you wanted to book a trip you would drive over to your local travel agency. How times have changed! Today people start their journey on the internet, and if you want to book with them you have to be in front of them when they start searching! Join … [Read more...] about [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. An ad group should have a limited number of keywords, be related to one another, and be relevant to the ads and landing pages. Each one of these items is important but leaves ambiguity in the actual implementation. If you spend any time thinking about these you’ll arrive at more questions than … [Read more...] about How Do You Structure Your Ad Groups?
There’s No Such Thing as Best Practices
Let’s talk about an epidemic. In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem: Best practices don’t exist. Though well intentioned, the very notion of a best practice can serve as a foil to its own supposed cause. I’ll … [Read more...] about There’s No Such Thing as Best Practices
How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for branding and won’t provide a direct path to revenue. While it might not be a perfect fit for every client, there is an opportunity to provide growth to clients who are well prepared to handle “top of … [Read more...] about How Yahoo Stream Ads Opened Up Doors For One Client
How I Would Evaluate A PPC Agency’s Performance If I Were A Client
As the CEO of a 45-person company, I obviously can’t make all of the decisions for the company, nor do I want to. I need to be able to rely on our department heads and managers to drive results. So, I would approach managing the agency like I approach managing Hanapin, focusing on results and behaviors. If Hanapin were to hire a PPC agency, I would not be the person managing … [Read more...] about How I Would Evaluate A PPC Agency’s Performance If I Were A Client
The Search Marketing Madness Round of 32 Begins
The first round of our Search Marketing Madness tournament is complete and 32 of the best PPC managers, blogs, conferences, and softwares are moving on. Remember that the winner of the tournament gets a FREE registration to the PPC event of the year, Hero Conf. We've had many great matchups so far. In the manager bracket, Susan Wenograd barely beat out Larry Kim while Kirk … [Read more...] about The Search Marketing Madness Round of 32 Begins
10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It’s all happening April 27-29 in downtown Portland, OR. Still need a little extra help in getting … [Read more...] about 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
You're All Set! You're now registered for Hanapin Marketing and Acquisio's webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bidding Strategies: A Pair of Case Studies How Bing … [Read more...] about Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Battle Of The Ages: Using Demographic Data To Improve Performance
It’s no secret that Google sees [pretty much] all. We’ve seen products roll out to the paid search community that connects desktop with mobile users (estimated total conversions), breaks down the long-term attribution of your leads (attribution models), and, of course, demographic targeting. There are a lot of questions revolving around demographic targeting, from where the … [Read more...] about Battle Of The Ages: Using Demographic Data To Improve Performance
