Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
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Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
At the outset I want to make clear that I’m with call tracking and call analytics provider, Convirza. Naturally, we’ve been playing close attention to the Google AdWords call tracking announcement and subsequent reaction. In this article we’ll explain why, contrary to what you might think, we were actually excited for Google’s announcement that they are providing call … [Read more...] about Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
The Opportunities Tab – The Good And Bad
Can there be useful insights in the Opportunities tab? I, like many others out there, tend to believe that I am smarter than the Opportunities tab. The Opportunities tab wants to spend more of my money and values click volume. My general feeling is: What does the Opportunities tab know about real paid search? Does it think about conversions or hitting monthly budget caps? … [Read more...] about The Opportunities Tab – The Good And Bad
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
Final Early Bird Pricing Expires This Week for Conversion Summit!
Now's the time to join your fellow PPC Heroes at an event you don't want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands like Bing, Adobe, Sprout Social, Angie’s List and more, time is running out to join an expert lineup for an event packed with world-class conversion content. Hero Conf Conversion Summit will explore the … [Read more...] about Final Early Bird Pricing Expires This Week for Conversion Summit!
Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact Match keywords. Hanapin … [Read more...] about Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Asking yourself this question is imperative to ensuring your efforts and dollars are valuable and resulting in revenue. Setting Up Conversion Tracking If you are a retail business you will likely want to track your shopping cart thank you/order confirmation page … [Read more...] about Why We Track Conversions And How To Implement
Quality vs. Quantity of PPC Conversions: A Case Study
As pay per click professionals we’re faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first, quality or quantity? Today I … [Read more...] about Quality vs. Quantity of PPC Conversions: A Case Study
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
