In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
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Hero Conf 2014 Registration is Now Open!
The headline is easy: Registration for the world's largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here are the vitals: What: A Three-Day, All-PPC Digital Marketing Conference (As Always) When: April 28-30, 2014 Where: The Hilton Austin in Austin, Texas … [Read more...] about Hero Conf 2014 Registration is Now Open!
#ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count down we're seeing more and more avenues to track. So it's really no surprise that PPC Pros have tracking on their minds. Join renowned … [Read more...] about #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
Does DKI Really Work? [Case Study]
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing – Does DKI really work? Below we will review – What is DKI? Does it Really Work? DKI Best Practices. What is DKI DKI stands for Dynamic … [Read more...] about Does DKI Really Work? [Case Study]
Creating Dynamic Ads with Scripts
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more frequently to include relevant and timely information? This is where dynamic ads come into play. Today we are going to cover how a little knowledge of scripts can help you … [Read more...] about Creating Dynamic Ads with Scripts
3 Essential Tips for Spying on PPC Competition
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research. You all know this person “Let’s just see what the competition is doing and copy … [Read more...] about 3 Essential Tips for Spying on PPC Competition
Webinar Recording: How to Win at Social PPC – Facebook Edition
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. Video: Slides: Webinar Recording: How to Win at Social PPC - Facebook Edition from Hanapin Marketing Extra Questions: 1) For Months I had a Campaign … [Read more...] about Webinar Recording: How to Win at Social PPC – Facebook Edition
Are There Any Real PPC Experts?
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be proficient, 2 years to become an expert and 3 years to be able to actually apply that knowledge at an expert level. In the most recent training I made a joke, but then quickly realized it was … [Read more...] about Are There Any Real PPC Experts?
6 Reasons Pay-for-Performance Models Suck
It comes up often, and I’ll admit in my younger PPC days it made me shudder: “So if you’re charging us a fee based on spend, doesn’t that mean you’ll just push the spend to increase your fee?” Well, let me start by saying – yes…if we were real scumbags who didn’t want to keep you around as a client for the long-term. Of course I realize that’s not the ANSWER, but it’s always … [Read more...] about 6 Reasons Pay-for-Performance Models Suck
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can investigate your sweet, sweet traffic using all sorts of lenses, and you can use the information that you find in all sorts of ways in this awesome … [Read more...] about How the Visitors Flow Report in Analytics Will Make Your Account Better
The PPC Meeting Survival Guide
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense - this is an intensely data-driven line of work, often requiring hours of analysis. But it's important that we don't lose sight of the other facets of this job, like long-term account strategy, expansion, and (in this case) how to have a great PPC … [Read more...] about The PPC Meeting Survival Guide
5 Google Analytics Reports You Need to Succeed in PPC
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month's series week is all about how you can make the most of Analytics in your account, whether that's with content experiments, event tracking or custom reporting. We're going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 5 Google Analytics Reports You Need to Succeed in PPC
