Bid/Budget Management
Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Explore how using profit goals can unlock growth opportunities in your lead gen accounts! Read More »
Bid/Budget Management
Explore how using profit goals can unlock growth opportunities in your lead gen accounts! Read More »
Upcoming Webinars, Webinars
In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year. Read More »
Webinars
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument. Read More »
Google Ads, Google Ads Updates
Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update! Read More »
How To, Tools
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run. Read More »
Bid/Budget Management, How To
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs. Read More »
Bid/Budget Management, Bing Ads
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it? Read More »
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are these coins coming from and...
White Papers, Whitepapers
In this whitepaper, Hanapin’s Senior Account Manager Jacob Brown (affectionately known here as Juice) will walk you through, step by step, the handy tools and tricks hidden inside the Excel Solver. Read More »
Bing Ads, Search
Recently, Bing Ads announced the global release of Shared Budgets. See what this new feature is all about and how you can use it in your accounts. Read More »
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