Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
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Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
5 Pay-Per-Click Myths You Shouldn’t Believe
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 … [Read more...] about 5 Pay-Per-Click Myths You Shouldn’t Believe
If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google's Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed … [Read more...] about If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told "Buy Now" or "Add to Cart" if they want more time to read your copy, and make their own decision. I think a blend could be … [Read more...] about PPC News Roundup for April 16, 2008
7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”
Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled "Coaxing the Conversion." This was the first in their new B2B Expert Series. Recently, I've been racking my brain on strategies for a particular B2B client of mine so the prospect of getting some research-based landing page suggestions had me quite excited. The webinar promised to present … [Read more...] about 7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”
2 Major Reasons Why You Should Run a Search Query Report Today!
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to the reports tab, and selecting Search Query Performance Report. If you've run a search query report in Google Adwords you very well may be … [Read more...] about 2 Major Reasons Why You Should Run a Search Query Report Today!
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
All week we've been writing on Advanced PPC Strategies. So far we've covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful … [Read more...] about Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
PPC for B2B: Real World Recommendations You Can Use
Today is part 2 of our week long series on Advanced PPC Strategies. When I solicited for feedback a few weeks ago, one of the best comments I received was a request for tips on managing PPC for business-to-business (B2B) clients. Through my experiences with B2B pay-per-click campaigns I understand why this is such an important topic. There are vast differences between … [Read more...] about PPC for B2B: Real World Recommendations You Can Use
Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients' accounts were not properly linked and I had until March 5th to fix the problem. It's come to our attention that your AdWords account has not been properly linked with your … [Read more...] about Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
