Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
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Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I'd like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It's incredibly important to have the correct keywords in your PPC campaign in order to generate … [Read more...] about Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
How to Fit General Keywords into a Profitable Campaign
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts of possibly untargeted traffic. However, … [Read more...] about How to Fit General Keywords into a Profitable Campaign
How to Use Analytics and Reports to Get to Know Your Customers Better
We've been walking in searchers' shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but … [Read more...] about How to Use Analytics and Reports to Get to Know Your Customers Better
How to Predict When Your Traffic Will Drop and Ways to Prevent It
As part 2 of our 'Walk a Mile in a Searcher's Shoes' Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for my clients through PPC. It’s actually very obvious, if I were to have just looked at the past year performance of my PPC account, I would have known which keywords increased in … [Read more...] about How to Predict When Your Traffic Will Drop and Ways to Prevent It
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
Our Top 10 PPC Hero Blog Posts of 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). … [Read more...] about Our Top 10 PPC Hero Blog Posts of 2007
Top 5 PPC Developments That Made News in 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We'll talk about everything there is to know about writing great ad text. 'Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among paid search advertising. An even bigger challenge lies within generating qualified … [Read more...] about Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures! The internet is like an ocean. There are little … [Read more...] about Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
