We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign. Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired … [Read more...] about A Poor PPC Account Structure Will Make Your Campaign Suffer
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PPC News Roundup for August 13, 2008
Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows. Certainly, if you see your campaign having a peak Christmas season or something of this nature, this blog post will help you optimize your budget … [Read more...] about PPC News Roundup for August 13, 2008
The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn't hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on. Upon closer review of the Yahoo article I have some questions, comments and … [Read more...] about The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we'll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing … [Read more...] about Post-Click Marketing for PPC Heroes
My Best Advice on Improving Your Google & Yahoo Quality Scores
It's been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you've implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I'd like to share with you some changes that I have made in my … [Read more...] about My Best Advice on Improving Your Google & Yahoo Quality Scores
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that … [Read more...] about 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my painful cry of "D'oh!" I'm guilty. I've been caught red-handed. I am exactly who this article was written for. Some advertisers optimize their pay per click … [Read more...] about Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
What You Need to Know About Google Automatic Matching
Some of you may have noticed an alert within your Google AdWords account that says, "New! Automatic matching has been enabled in your account." What is "automatic matching"? The one-sentence summary from Google states, "Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups." I'm certain we'll be writing … [Read more...] about What You Need to Know About Google Automatic Matching
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Your Contact Form Might Be Hurting Your PPC Campaign
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you're generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot. Most users guard their personal … [Read more...] about Your Contact Form Might Be Hurting Your PPC Campaign
