If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
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Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my painful cry of "D'oh!" I'm guilty. I've been caught red-handed. I am exactly who this article was written for. Some advertisers optimize their pay per click … [Read more...] about Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
What You Need to Know About Google Automatic Matching
Some of you may have noticed an alert within your Google AdWords account that says, "New! Automatic matching has been enabled in your account." What is "automatic matching"? The one-sentence summary from Google states, "Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups." I'm certain we'll be writing … [Read more...] about What You Need to Know About Google Automatic Matching
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Your Contact Form Might Be Hurting Your PPC Campaign
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you're generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot. Most users guard their personal … [Read more...] about Your Contact Form Might Be Hurting Your PPC Campaign
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
This just in! You've happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I've made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? If so, chances are you're bleeding money … [Read more...] about Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
PPC Blog Roundup for April 3, 2008
Jennifer Slegg reminds us in this post that CTR isn't always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase conversion rates. Dear Adwords… I wish every PPC blog post started this way! Jeremy Mays at PPC Discussions wrote this open letter to AdWords … [Read more...] about PPC Blog Roundup for April 3, 2008
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords' content network is still a scary place. Much like a horror movie, the monster is always scarier when you can't see it. But once it's within sight, it's not so bad - much like Cloverfield. Okay, maybe the content network isn't scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In … [Read more...] about The Google Content Network Isn’t So Scary: Here’s How To Make It Work
