When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person. It can, however, be hard to measure how well you are building your brand and generating … [Read more...] about Where You Should Focus Your Facebook Brand Awareness Efforts
Search Results for: conversion rate
How To Use AdWords Attribution Models
There are more ways than ever to track and measure where your audience is coming from and how they are converting. However, are you tracking all performance fairly? In this post, we’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion. With all the information … [Read more...] about How To Use AdWords Attribution Models
Treat Bing Like A Special And Unique Snowflake
When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
How To Excel Your Search Query Reports
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient … [Read more...] about How To Excel Your Search Query Reports
[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach is how we increased conversions while still staying under a certain CPA. In most cases, these are set as two different goals, but in this unique situation, they were given as one. This case study … [Read more...] about [New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
[New Webinar with NinjaCat!] Keeping Your Sanity with PPC Reporting
Learn Hacks for Your Reporting Structure & Analysis! PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us want to pull our hair out sometimes! How do you make valuable and easy-to-read reports? What kind of reports should you be … [Read more...] about [New Webinar with NinjaCat!] Keeping Your Sanity with PPC Reporting
Webinar: Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis
More about this Webinar PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us want to pull our hair out sometimes! How do you make valuable and easy-to-read reports? What kind of reports should you be pulling? And what's the best way to … [Read more...] about Webinar: Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
[New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
It should come as no surprise to you that mobile strategy is imperative to the overall health of your PPC account. In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is … [Read more...] about [New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Acing Account Transitions From First Call To The First Year
Much like a 7th grader's PowerPoint presentation, PPC account transitions can come at any time and from every direction. Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. While I'm lucky to say that the majority … [Read more...] about Acing Account Transitions From First Call To The First Year
