After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a step farther and also recognized International PPC … [Read more...] about The Top 25 Most Influential PPC Experts in 2015
Search Results for: conversion rate
How We Quickly And Profitably Ramped Up Spend
In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to be developed and implemented in … [Read more...] about How We Quickly And Profitably Ramped Up Spend
Start RLSA On The Right Foot
RLSA (Remarketing Lists For Search Ads) works similarly to traditional retargeting. RLSA shows ads to previous website visitors that are now searching on Google or Google’s Search Partners for your targeted keywords. In direct response accounts, building brand awareness is a side benefit of advertising. Direct response accounts want revenue and lead numbers. Brand awareness … [Read more...] about Start RLSA On The Right Foot
The 3i’s Of Real, Sustainable Improvement
Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have. You have to have the patience to let tests play out, wait for new clients to come in, and to understand what internal and external influences … [Read more...] about The 3i’s Of Real, Sustainable Improvement
Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing. CEO’s & CMO’s are not the most patient bunch of people. They want to see quick results along with deep performance insights. Testing is key to understanding what elements of campaigns work/don’t work and why. PPC platforms are highly flexible, … [Read more...] about The Case For PPC As A Testing Ground
Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the demographic information they provide on their profile pages. Choice is great, right? With so many options to target, we should be able to pick out the exact targeting we need for the perfect audience. Well, maybe in the perfect PPC world (not ours). What it really means is that it’s up to you to figure out the proper … [Read more...] about Analyzing The Results Of Various LinkedIn Targeting Techniques
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs. For example, let’s say a business is selling sporting goods. A prospect clicks an ad, lands on a page that sells tennis balls and buys 10 of them. Not only was the primary goal of generating a sale achieved, key information was also collected, such as phone number and email … [Read more...] about How PPC Creates Synergy Throughout The Marketing Program
Increase User Engagement For PPC Traffic
For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. However, for one account, the strategy shifted to boosting the quality of site visitors and user engagement. Using Google Analytics we came up with an action plan. The Challenge This particular client, … [Read more...] about Increase User Engagement For PPC Traffic
[New Toolkit!] The Essential PPC Toolkit For Education
Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording. The … [Read more...] about [New Toolkit!] The Essential PPC Toolkit For Education
Nurture Social Paid Search Traffic With Remarketing
Social is great at driving traffic, but many times not so great for direct response conversions. While Social requires a different approach, PPC can play a key role in capitalizing on traffic that may seem like wasted spend otherwise. An integration of strategies allows you to focus on optimizing Social for its strengths instead of trying to force it into a sales-oriented … [Read more...] about Nurture Social Paid Search Traffic With Remarketing
