This is the second post in my series on the topic of pricing models and contracts. The final one will be published on August 26. You can check out the first post here, and even if you’ve already read it, there are a lot of good comments vertically as it relates to the thinking behind some of these models and the actual execution of them. Matt Umbro and I were chatting … [Read more...] about Dissecting PPC Agency Pricing Models, Part 2 Of 3
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[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services. Many of our prospects as well are citing these very same reasons for moving on … [Read more...] about Two Advanced Ways To Build Strong Client Relationships
7 Questions You Should Ask When Creating PPC Reports
Once again, monthly reporting is upon us. This is our opportunity as digital marketers to show and explain the fruits of our labor. That being said, it’s important to make sure you put the time and effort in making these reports clear, easy to read, and informative. Here are some questions keep in mind when putting together your monthly (or weekly) PPC reports. 1) Would A … [Read more...] about 7 Questions You Should Ask When Creating PPC Reports
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
Testing, Testing… User Testing?
When we're running a PPC account, it's a necessity to take data into consideration when making changes or updates to a process or standard procedure. When we move to CRO, we look to data to call a winning test over the variation or to tell if something is statistically significant. But what we often don’t think about is any type of data or themes before we decide what to … [Read more...] about Testing, Testing… User Testing?
Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes: User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products or completing events on … [Read more...] about Target User Intent With Bing Native Ads
Calculating Expected Lag Revenue
Don't count your chickens before they hatch. Usually, people tend to count on something before it happens, or they "count their chickens before they hatch." In paid search we do the opposite. Our phrase needs to be "Don't optimize before all your revenue is counted." But most accounts have lagging revenue and at the same time we need to optimize based on the most recent date … [Read more...] about Calculating Expected Lag Revenue
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
For most companies, having a successful PPC (pay-per- click) search advertising strategy is critical. There are thousands of businesses in the U.S. alone where it’s the only marketing they do. With so much at stake, marketers must be able to accurately track PPC ad activity to optimize performance. Most companies are able to do this for online conversions like web form … [Read more...] about [New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
