Google Display Network, News Updates
Google To Do Away With “Other Interests” In Display Network Tar...
Google introduces new interest categories and takes away the less specific ones. Read More »
Google Display Network, News Updates
Google introduces new interest categories and takes away the less specific ones. Read More »
Advanced PPC Strategies, Content / Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S. Read More »
Account Settings, Google Display Network
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list of excuses. The campaign is... Read More »
Latest Resources (Text ACOs)
Navigating the Google Display Network How to Succeed and Gain Conversions Read More »
On Demand Webinars, Webinars
Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics. Read More »
Advanced PPC Strategies, On Demand Webinars
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join Hanapin Marketing PPC experts Amanda... Read More »
Advanced PPC Strategies, Content / Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is), but by taking an extra... Read More »
News Updates
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons... Read More »
Content / Display Network, Google Display Network
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some ideas on how to decrease... Read More »
Google Display Network, Video Blog
Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!! Read More »
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