Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
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Tiny Ad Tests That Make a Huge Difference
We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There are 35 characters that can be … [Read more...] about Tiny Ad Tests That Make a Huge Difference
Leverage Paid & Organic Results to Boost Traffic to Your Site
We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world we like to measure and analyze everything, but comparing organic … [Read more...] about Leverage Paid & Organic Results to Boost Traffic to Your Site
13 Reasons You Should Geo-Target PPC Campaigns
Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level gives us that much control over our … [Read more...] about 13 Reasons You Should Geo-Target PPC Campaigns
What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
The PPC industry is always growing, and sometimes even we're surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which … [Read more...] about What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an ad or visit your site, but how long have you spent worrying about their experience once there? Hero Conf Conversion Summit, October 14-15 at the NCAA … [Read more...] about Why Conversion is Everyone’s Job!
Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the information you need right at your finger tips and easily keep track of ad metrics – so you can react in real-time. See increases or … [Read more...] about Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us Tablet and Desktop are the same thing … [Read more...] about The Real Impact of AdWords Close Variant Changes
The Biggest Names in CRO at Hero Conf Conversion Summit
Are you looking to explore the other half of the PPC equation? Have you mastered the click and want to explore, in depth, what it takes to get the conversion? Are your clients asking for even better results? Well, we've got you covered, at Hero Conf Conversion Summit. We're inviting the most relevant names and brands in CRO to provide you with a one-of-a-kind experience you … [Read more...] about The Biggest Names in CRO at Hero Conf Conversion Summit
Low Keyword Search Volume? No Problem!
Over the years, I’ve discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can’t match (as proven by Rachael in the linked article above). However, this strategy does have … [Read more...] about Low Keyword Search Volume? No Problem!
