More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this new live … [Read more...] about Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
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Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior. You may already have the Facebook Pixel implemented on … [Read more...] about Your Step-By-Step Guide To Updating To The New Facebook Pixel
Find Your Most Interested Fans With Facebook Video Remarketing
The visual message is Facebook. There’s a reason that almost every ad format has some sort of visual component that goes beyond text. We’re primed to recognize color and patterns in a way that makes us more likely to engage with that kind of content. As an advertiser, you can target all sorts of audiences on Facebook using demographic and interest-based targeting, but … [Read more...] about Find Your Most Interested Fans With Facebook Video Remarketing
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Re-Engage Existing Customers Through Facebook Remarketing
For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters. They’re also more likely to buy … [Read more...] about Re-Engage Existing Customers Through Facebook Remarketing
Everything You Need To Know About Facebook Lead Ads
Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that this year more than half of US mobile phone users will be on Facebook at least once a month and will continue to lead the pack as the leading social advertising platform. We’ve seen similar growth … [Read more...] about Everything You Need To Know About Facebook Lead Ads
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
How can we bring fast-paced conversion tactics to the enormous decisions B2B and Educational prospects have to make? It’s a matter of building trust for the long haul in a series of step-by-step micro conversions. This is your best chance to find out the best ways to build relationships with huge prospects. Join Hanapin and Bounce Exchange on Thursday, April 14th at 1:00pm as … [Read more...] about [New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
Not all site visitors are created equal. Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need? For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 … [Read more...] about Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
New To Facebook Advertising? Let Your Fans Discover Your Audience
Getting a better understanding of your audience and who they are is paramount to effective Facebook advertising. Yet, depending on your budget and tools, that understanding can be hard to come by. There are effective ways to understand your audience that don’t involve breaking the bank with expensive tools or lots of time. In fact, you can use tools provided by Facebook to … [Read more...] about New To Facebook Advertising? Let Your Fans Discover Your Audience
[New Guide!] Become a Master at Facebook Advertising
After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this Advanced Guide we'll discuss: Using Audience Insights for creating advanced audience … [Read more...] about [New Guide!] Become a Master at Facebook Advertising
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
