If you have already created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface, you're probably ready to jump deeper into Facebook advertising. This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy. In this Guide we'll … [Read more...] about [New Guide!] Go Beyond the Basics in Facebook Advertising
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[New!] Guide to Facebook Advertising – The Basics
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you've decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads and targeting available … [Read more...] about [New!] Guide to Facebook Advertising – The Basics
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
In this webinar, Bing Ads Evangelist John Gagnon and Sr. Account Manager from Hanapin and #PPCChat founder Matt Umbro, discuss all the critical updates, features, and tools that you need to know about to help boost your performance in Bing in 2016. They will also go through a roadmap of what’s coming and what it means for you! Can't make the webinar? Register anyways and we'll … [Read more...] about Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
Find New Customers With Facebook Audiences
If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and plenty of potential new customers. That's why we, along with our partner, have compiled this toolkit stuffed full of … [Read more...] about [Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience? Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. In this article, we'll share how to find, … [Read more...] about Facebook Audience Insights: Advanced Guide To Creating Personas
3 Tips To Maximize Your Facebook Ad Images
As marketers, we’re always looking for ways to optimize the impact and quality of our ads. On a social platform like Facebook, your images are the focal point of your ads, so it’s very important to get them right. They are the elevator pitch, the handshake, and quick hello wrapped into one. Facebook is a visual platform. While there is plenty of text on the site and in its … [Read more...] about 3 Tips To Maximize Your Facebook Ad Images
On Demand Webinar – Facebook Ads: How To Build A Funnel For Sales Not Likes
On Demand Webinar Facebook Ads: How To Build A Funnel For Sales Not Likes Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Facebook Ads: How To Build A Funnel For Sales Not Likes
[New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message. Join JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo Chieruzzi, for a number … [Read more...] about [New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
3 Effective Audiences For Facebook Ad Beginners
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. More and more advertisers of all sizes are jumping into Facebook to see if they can reach new audiences and find customers who will enjoy their products and services. New advertisers to Facebook are often … [Read more...] about 3 Effective Audiences For Facebook Ad Beginners
[New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding … [Read more...] about [New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
