In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
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Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will be a panel with Hanapin's President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google's Agency Business Development Manager, Drew Whang. The three will discuss what's happening in the … [Read more...] about Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
Year after year, Hero Conf proves to be an unforgettable event - 98% of our attendees say they would attend again. We see a lot of the same faces each year as companies have come to rely on Hero Conf to progress their paid media knowledge. Plus, it’s just a great time. Come for the content and stay for the fun! Here are the top reasons that you shouldn’t miss this year’s … [Read more...] about Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online training event for digital marketers that want to become smarter and more effective at paid advertising. It will feature 8 sessions from the writers and digital experts of PPC Hero, as well as specialists from some of the biggest PPC platforms and tools including Google, Microsoft, Optmyzr, Mobile Monkey, DialogTech, and … [Read more...] about BREAKING: The 2020 PPC Hero Summit is on February 12th!
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
[Hero Academy Video] Quora Lead Form Ads
Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads