8/12/2020 What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or your analytics platform of choice, you are losing out on helpful information. When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely … [Read more...] about Guide to URL Tracking In Google Analytics
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Conversion Tracking for PPC Managers [The Basics]
Confused by conversion tracking? Trust us, you’re not the only one. Our Hanapin experts recently went back to the basics (because even experts need a refresher!) of conversion tracking in one of our monthly training sessions, and we want to walk through the basics with you, too. We've put together all the expertise and updates from different platforms to help you have the most … [Read more...] about Conversion Tracking for PPC Managers [The Basics]
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
Let's face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is typically a highlight. We can increase bids, change budgets, update ads, migrate to … [Read more...] about Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
We Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles (91% of attendees say they'll be returning), we're jumping right back into planning for our next event. And we need your help. Our speakers are the single most important part of our live event experience. So here is the open call to make your voice heard. Through May 31, we're accepting speaking pitches for Hero … [Read more...] about We Want Your Speaking Pitch…Now!
Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Using Supermetrics To Report PPC Projected Lag Revenue
Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn't AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month, while AdWords attributes that revenue back to … [Read more...] about Using Supermetrics To Report PPC Projected Lag Revenue
Why Marketers Don’t Trust Data – Q1 Report
Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously off. Honestly, why can’t they just all get … [Read more...] about Why Marketers Don’t Trust Data – Q1 Report
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We've told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We've shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth … [Read more...] about A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
