A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite … [Read more...] about [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
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A Step-By-Step Guide To Yahoo Gemini
In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing. As each advertising platform became available, advertisers … [Read more...] about A Step-By-Step Guide To Yahoo Gemini
How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Stand Out in the News Feed with Social Video Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: Reddit Advertising: A Beginner's Guide To The … [Read more...] about How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
More about this Webinar A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their … [Read more...] about On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
The State of PPC 2016-2017 is HERE!!!!
Tossing and turning at night wondering how the PPC industry is doing? Good news - the highly-anticipated State of PPC Report for 2016-2017 is finally here! Every year Hanapin publishes the Report with the mission of educating the PPC community with a resource, guide, and predictive analysis of the industry’s general attitude, plans and outlook for the next year. The Report … [Read more...] about The State of PPC 2016-2017 is HERE!!!!
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
[New Webinar!] Can You Afford To Grow in 2017?
The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar, experts from Hanapin and Acquisio will review the … [Read more...] about [New Webinar!] Can You Afford To Grow in 2017?
9 Hero Conf London Advanced Sessions You Can’t Miss
Hero Conf London is only 5 weeks away, 24-26 October at etc.venues St Paul's. If that's enough of a reminder that you haven't yet gotten your ticket to London's Only All-PPC Event, we'll drop this registration link here for convenience. If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. … [Read more...] about 9 Hero Conf London Advanced Sessions You Can’t Miss
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
So You Want To Be An Industry Thought Leader? Here’s What To Do
In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes an extraordinary amount of time and effort to become … [Read more...] about So You Want To Be An Industry Thought Leader? Here’s What To Do
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
