Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
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Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your … [Read more...] about Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
Getting Started with LinkedIn Ads
LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets you … [Read more...] about Getting Started with LinkedIn Ads
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today … [Read more...] about Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Why It’s Crucial To Audit PPC Accounts Ahead of Management
This month’s blog series is all about why we do what we do in paid search. We’re always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard? Why do those methods and strategies work? We’ll discuss anything and everything – ad copy, mobile, account structure, projections, bid changes, keyword match types, conversions and … [Read more...] about Why It’s Crucial To Audit PPC Accounts Ahead of Management
Quality vs. Quantity of PPC Conversions: A Case Study
As pay per click professionals we’re faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first, quality or quantity? Today I … [Read more...] about Quality vs. Quantity of PPC Conversions: A Case Study
Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine … [Read more...] about Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Big news out of Bing. The interface is getting a new look. [Bing Ads] Google Analytics now offers reporting for display targeting in AdWords. [PPC … [Read more...] about Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising. “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view … [Read more...] about New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably … [Read more...] about Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
