If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
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Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! … [Read more...] about Our Greatest Hits for November 2010
PPC News Roundup for October 15, 2010
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written a post on the best way to pitch your PPC services. The key to creating a strong customer base is focusing on what the client needs from you. Peter offers advice … [Read more...] about PPC News Roundup for October 15, 2010
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to … [Read more...] about Comparison of Third Tier Engines
How to Become an Affiliate Advertiser
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser. Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each … [Read more...] about How to Become an Affiliate Advertiser
How to Make Your Summer PPC Campaigns Sun-sational
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some … [Read more...] about How to Make Your Summer PPC Campaigns Sun-sational
PPC News Roundup for July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well! Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us … [Read more...] about PPC News Roundup for July 2, 2010
PPC News Roundup for June 25, 2010
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget. Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman … [Read more...] about PPC News Roundup for June 25, 2010
PPC News Roundup for May 28, 2010
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability. While I wouldn’t recommend giving up the dream altogether, there are a few … [Read more...] about PPC News Roundup for May 28, 2010
PPC News Roundup for May 14, 2010
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive. As you probably already know, Yahoo and Microsoft are making plans to integrate. Naturally, many advertisers … [Read more...] about PPC News Roundup for May 14, 2010
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after: BEFORE AFTER We hope you love it as much … [Read more...] about PPC Hero Got a Facelift!
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
