Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
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Google’s Search Rater Guide Shares How Google Ranks Websites
On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose behind this metric is to show where bid adjustments and ad relevancy can be improved to increase traffic. This metric can be found on the product groups tab that we discussed last week. How Does … [Read more...] about AdWords Releases New Shopping Metric For The Holidays
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
Google Analytics Cohort Report Video Explanation
Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed a transaction." We can use this … [Read more...] about Google Analytics Cohort Report Video Explanation
Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
You're All Set! You're now registered for our Flash Series 20-minute webinar, How To Drive More Revenue with Bing Shopping Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Shopping Campaigns Rollout in Full Shopping Campaigns: … [Read more...] about Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online. It is an opportune time to roll out this report because retailers are increasingly interested in new opportunities to meet online customer demand, especially during the holiday season. With the Shopping Assortment Report, you … [Read more...] about Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping. These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant … [Read more...] about Shopping Promotional Text Being Retired For Automated Extensions
Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily. Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products. The second … [Read more...] about Google Rolls Out Enhancements To Merchant Center Data Feeds
[New Toolkit!] The Complete Toolkit For The Google Exams
Get the essentials you need to prepare for the Google Exams! Are you getting ready to take the Google Exams for the first time or you need to refresh your certification? Are you asking yourself where you should start, how should you prepare, or what's changed? Then look no further! In this toolkit, you'll find a number of helpful resources to get you fully prepared and ready to … [Read more...] about [New Toolkit!] The Complete Toolkit For The Google Exams
Bing Shopping Campaigns Rollout In Full
The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC. Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the … [Read more...] about Bing Shopping Campaigns Rollout In Full
