The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
Search Results for: impression share
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Reviewing Google’s Top Ad Placement One Month Later
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious … [Read more...] about Reviewing Google’s Top Ad Placement One Month Later
The Secret to Success May Lie in Your Settings
Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
PPC News Roundup for April 6, 2007
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to turn down your hype dial and make your headlines not so fantastical and wonderful. Chris … [Read more...] about PPC News Roundup for April 6, 2007
How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
Reddit isn’t just another social platform—it’s a sprawling network of passionate, self-organized communities. For advertisers, this means an audience that’s not only massive but also deeply engaged and highly specific. But with Redditors’ notorious skepticism for anything “too salesy,” how do you break through? Here are three best practices to make your Reddit ads truly … [Read more...] about How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will cross a whopping value of $276.7 billion by 2025. That's why need to invest in proven strategies over the assumed ones to ensure your … [Read more...] about How Can Data-Driven Insights Supercharge Your Social Media Advertising?
7 Common eCommerce PPC Mistakes and How to Avoid Them
PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI. This article highlights 7 common PPC mistakes and how to steer clear of them, ensuring … [Read more...] about 7 Common eCommerce PPC Mistakes and How to Avoid Them
Crafting Powerful (Yet Simple) LinkedIn Creative
With over 1 billion members, and access to key decision-makers across industries, LinkedIn is the go-to platform for professionals to connect, engage, and make strategic decisions. That being true, standing out amidst the noise requires more than just targeting the right audience — it's about crafting creative and compelling ad content that resonates. It’s crucial to … [Read more...] about Crafting Powerful (Yet Simple) LinkedIn Creative
How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
In a world where online ad prices seem to be in a perpetual climb and organic visibility is harder than ever to secure, SEO and paid search aren’t just complementary—they’re inseparable. Together, they help brands stand out, pull in quality traffic, and keep costs in check. If you’re still treating these strategies as separate silos, you’re missing out on a massive opportunity … [Read more...] about How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t consume information the way they once did. If you want to connect with them as a brand, it’s important to know how to capture their … [Read more...] about The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
