As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday … [Read more...] about Improved Google Product Ads – Just In Time for the Holidays!
Search Results for: landing pages
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
3 Mobile PPC Marketing Tips
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are my top 3 tips of mobile PPC marketing. 1. Segment Your Mobile and Desktop Traffic Best practice is to have your Adwords campaigns set to target Mobile, … [Read more...] about 3 Mobile PPC Marketing Tips
Holiday PPC Management Series Wrap-Up
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your … [Read more...] about Holiday PPC Management Series Wrap-Up
Have Yourself A Merry Little Account Structure
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients … [Read more...] about Have Yourself A Merry Little Account Structure
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue! Starting this … [Read more...] about Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking … [Read more...] about Understanding Auto tagging & 3rd Party Tracking
Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads. So, here’s how they work: … [Read more...] about Google AdWords Introduces Dynamic Search Ads
3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you've got Cerberus on your hands if you don't know what you're doing. This week, Dave Rosborough shows us by example three easy tips in preparing an Excel worksheet for uploading to the AdWords editor. https://www.youtube.com/watch?v=hk9maHj_EX4 … [Read more...] about 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
