Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!

PPC Hero Santa

Starting this coming Monday, we’ll be posting one blog a day about how to effectively plan for and implement a varied strategy for the holiday season in your PPC accounts. This particular series is going to focus on ecommerce and ramping up sales around Black Friday, Cyber Monday and the like with some touch on B2B and lead generation-based accounts. However, keep an extra eye (maybe you found one on Halloween?) open in December for the follow-up series, specific to ending this year and starting next year as strong as possible for B2B and lead generation.

My fellow PPC Hero’s and I know you all can’t possibly be asked to wait until Monday to see what’s in store, so here’s what we’ll be covering. Sorry ahead of time for the titles, we’ve been hit with the holiday spirit hard this year:

Monday: Rockin’ Around the Keyword Research TreeSarah

Tuesday: Have Yourself A Merry Little Account StructureKayla

Wednesday: All I Want For Christmas Is For My Ads To Show!Felicia

Thursday: Oh Come All Ye Awesome Holiday Landing PagesDave

Friday: Series Wrap-Up

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.