On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
Search Results for: landing pages
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
Ticker Tuesday: Using Video In PPC
It's sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode of Ticker Tuesday, we take you through the ways that video PPC can improve your overall PPC performance, as well as the different … [Read more...] about Ticker Tuesday: Using Video In PPC
Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
This is the first post of a series called "why to trust a (insert stereotype) with your PPC account." It's the brainchild of Amy Hoffman, one of Hanapin's Account Supervisors and our first profile! Let me first give you a bit of background: In March, we wrote a series called "Behind the Curtain: Uncovering Amazing Search Marketers." Its focus was on Hanapin's job interview … [Read more...] about Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s New Product Local Ads & Product Extensions To Show On Mobile
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in Beta format). Because consumers rely so heavily on their mobile devices to shop (79% of smartphone consumers claim that they use their phones to … [Read more...] about Google’s New Product Local Ads & Product Extensions To Show On Mobile
Google Analytics Releases Limited Webmaster Tools Pilot
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Though this change is currently in limited pilot stages, you can sign up for the opportunity to take part in the integration. According to Google’s statement, this addition to Analytics will be in the form of reports containing Google search … [Read more...] about Google Analytics Releases Limited Webmaster Tools Pilot
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
Our Greatest Hits for May 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across … [Read more...] about Our Greatest Hits for May 2011
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting clause for their advertisers. In my post today, I want to step you … [Read more...] about AdWords Privacy Policy Updates, Just in Time!
