Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October. Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of … [Read more...] about Ogilvy + PPC = Heroic Results
Search Results for: microsoft ads
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we're already planning our marketing budgets for 2020. We're also starting those conversations with our clients. It's a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can take months before a final … [Read more...] about The Future of Paid Social: Is Your Marketing Team Ready?
Hero Academy Live!
We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on what frequency capping is and how to use to your advantage … [Read more...] about Hero Academy Live!
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Does PPC Make The World A Better Place?
The views expressed in this post are solely those of the author. I was recently spending time with some folks who I had never met, and before long, the conversation turned to current events - specifically the myriad of scandals in which the big tech companies have become embroiled. Soon, my new friends were discussing how creepy and distasteful it is that Google and Facebook … [Read more...] about Does PPC Make The World A Better Place?
Free PPC Training for the Noobs at Your Agency
Got a new employee at your company that would benefit from PPC training? Have them check out Hanapin's new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid … [Read more...] about Free PPC Training for the Noobs at Your Agency
New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here's a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a … [Read more...] about New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
What Is A Good Click Through Rate (CTR)?
What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this question only regarding Google … [Read more...] about What Is A Good Click Through Rate (CTR)?
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
At Hanapin, we live, breathe, and love PPC. It’s what we do for clients and what we’re passionate about. We've been producing PPC Hero since 2007 and Hero Conf, a conference series dedicated to our fellow PPC enthusiasts, since 2012. And now, we're excited to introduce our newest initiative - Hero Academy. Hero Academy is a video series that offers short and basic how-tos for … [Read more...] about INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
How to Get Face to Face with 600 PPC Geeks
We've said it over and over and we'll say it again, nothing replaces the value of a face to face interaction. We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero Conf, we also make sure there are plenty of opportunities to chat … [Read more...] about How to Get Face to Face with 600 PPC Geeks
