What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads helps you realize your ideal results, but the sheer … [Read more...] about 5 Must Watch PPC Reporting Metrics For Small Businesses
Search Results for: microsoft ads
Excel & Google Sheets Chart Resources That Will Make Your Life Easier
A lot of the time when someone is asking me charts questions it’s simply a matter of not being able to find the setting option or not knowing if the option exists. I am going to share a few tips and tricks that I have in my toolbox that may help you better display your data using charts or even just save you time. I will cover how each differs between Excel and Google Sheets … [Read more...] about Excel & Google Sheets Chart Resources That Will Make Your Life Easier
Some Insights Into Bing’s PPC Audiences
What up! In today’s installment of, “Some Insights Into Things & Stuff”, we’ll cover some insights we here at Hanapin have come across in regards to Bing’s in-market audiences, as well as their branded “Microsoft Audience Network”. For reference, most of the findings I will speak to come from my work on an account that operates in the education vertical. What Are … [Read more...] about Some Insights Into Bing’s PPC Audiences
Could Another Digital Agency Easily Steal Your Clients?
One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor digital agency took a look at my accounts, what would they say to my client to try and win the business? Albeit a bit paranoid in nature, it’s a useful lens to view your work as objectively as possible. Having run through this exercise countless times, here are a … [Read more...] about Could Another Digital Agency Easily Steal Your Clients?
Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am German. So they serve me German language advertising. I am many things, Danish national, French resident, Estonian e-resident. I also speak several … [Read more...] about Surfing the Waves of Creative Destruction
Bing’s New(ish) Automated Bidding Strategies
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing & Google are Search at the end of the day, they have their differences and … [Read more...] about Bing’s New(ish) Automated Bidding Strategies
How To Use The Bing Overview Tab To Optimize Your Account
Staying on top of your account and campaign performance is vital to meeting your advertising goals. How do you find big takeaways in your account that you bring to your client and reporting each week? Recently Bing Ads has made enhancements to inline download and the Overview tab, that have now rolled out globally. Researching and receiving this information just got a little … [Read more...] about How To Use The Bing Overview Tab To Optimize Your Account
AOL: Does it add value to your Bing PPC account?
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL's performance in a Bing account and found some surprising data that I'd like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft's more recent advertising move, acquiring LinkedIn, will also … [Read more...] about AOL: Does it add value to your Bing PPC account?
Only 15 Hero Conf London Passes Left at 30% Off
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora, iProspect & Merkle. But instead of expanding upon our own humble brags, we thought you're better off hearing it from our attendees … [Read more...] about Only 15 Hero Conf London Passes Left at 30% Off
In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What are they? Bing Ads’ in-market audiences … [Read more...] about In-Market Audiences: Bing’s Latest Targeting Feature
GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. The Google Merchant Center (GMC) Import tool will help you: Save time by reducing the need to maintain two separate feeds for Bing Ads and Google AdWords. Import product offers more easily from GMC to Bing Merchant Center (BMC). Keep product offers fresher … [Read more...] about GMC Import Tool Now Available for Bing Shopping Campaigns
New In Bing Extensions: Account Level Ad Extension Management
In September of 2017, to help improve campaign management efficiency, Bing Ads announced account level association for ad extensions. Fast-forward to this week, you will now also be able to manage account level ad extension associations from Bing Ads Editor, starting with Callout Extensions. Furthermore, Bing Ads will continue to add support for account level ad extension … [Read more...] about New In Bing Extensions: Account Level Ad Extension Management
