I am not going to lie. I find adCenter painful and frustrating sometimes. I recently gained a client who uses Yahoo!/Bing as a treasured platform. I dove in head-first into the MSN pool like Greg Louganis… well, the girl version anyway. AdCenter is becoming increasingly different from its competitor. So of course, the way that you bid on your keywords can be challenge. … [Read more...] about adCenter’s Explicit and Implicit Bidding – A Swimming Success
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adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the lack thereof. Overview Back when Bing and Yahoo announced that they were going to join forces, one of their endeavors sought … [Read more...] about adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
adCenter Budgeting Options: You Talked, They Listened!
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers turn into action and that this is just an example of their “open ear” policy. So for those of us who may have lost track of all the budgeting … [Read more...] about adCenter Budgeting Options: You Talked, They Listened!
adCenter Changing Phrase and Broad Match Behaviors
Your adCenter phrase and broad match keyword traffic might soon look a little like this flood-gate if you don’t monitor it! Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types. The … [Read more...] about adCenter Changing Phrase and Broad Match Behaviors
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I've switched from movies to sports and now to Westerns, and I think this month's quotation is pretty apropos. We're now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we're now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we're … [Read more...] about Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
Understanding Match Type Differences Between AdWords and adCenter
A few months ago I wrote a guest post for Wordstream about the differences in match types between Google AdWords and Microsoft adCenter. It still seems to be an area of confusion for PPC users so I wanted to share the information with our readers. I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized … [Read more...] about Understanding Match Type Differences Between AdWords and adCenter
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management, and everyone ends up developing a personal style and tricks. If you haven’t read the original post, here are my top 5 tips for PPC managers. It included … [Read more...] about EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
Who Does PPC Hero Follow?
As Pat mentioned in his Letter From the CEO, we wanted to take an opportunity to let you know who we, at PPC Hero, follow on Twitter or through blogs. Regardless of your experience level, someone out there is always going to be able to teach you something. There are so many aspects to PPC and Internet Marketing that I would make the case it would be impossible to be an expert … [Read more...] about Who Does PPC Hero Follow?
