Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads
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Quora’s Lead Gen Ads Beta: Ready For Round Two
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a mature platform, like Google. However, in our latest beta test with Quora, we found that there’s another MAJOR reason to test younger ad platforms and betas within those platforms: The personalized … [Read more...] about Quora’s Lead Gen Ads Beta: Ready For Round Two
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new features in advertising. While many of the videos feature our own Hanapin team, we also partnered up with high profile digital marketers in the … [Read more...] about Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
New Webinar! Getting Relevant Traffic with Quora Ads
Quora is one of the newest players on the Paid Ads market. Some would argue it is one of the best platforms for B2B lead generation. Learn how to significantly increase your visibility, engagement, and lead generation on Quora. Hero Conf speaker, JD Prater, will walk you through the exact steps you need to take to walk away with immediate implementable strategies. This webinar … [Read more...] about New Webinar! Getting Relevant Traffic with Quora Ads
Quora Ads: How to Reach Your Target Audience at Key Moments
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
From Facebook to Quora: 8 Ad Updates You Need Today
You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
Revisiting Quora: An Unexpected Success!
A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in … [Read more...] about Revisiting Quora: An Unexpected Success!
How To Setup A Campaign In Quora Ads
The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions of Facebook and Google to find new … [Read more...] about How To Setup A Campaign In Quora Ads
Could Perplexity AI be about to up-end the AI search advertising game?
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result of Google and foes behaving largely as you would expect, not wanting to get left behind. The sudden arrival of an "answer bar" above the search results … [Read more...] about Could Perplexity AI be about to up-end the AI search advertising game?
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
