These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.

Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.

We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?

In this monthly post, we bring you the latest from all of the major ad platforms.

In this monthly post, we bring you the latest from all of the major ad platforms.

If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.

Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!

July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled...

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a mentor/mentee program Exclusive content and...