More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Search Results for: scripts
Flash Series: Four Must-Have Tactics for Travel PPC
More about this Webinar The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about … [Read more...] about Flash Series: Four Must-Have Tactics for Travel PPC
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
Flash Series: Mastering the Art of Ecommerce Reporting with Excel
More about this 20 Minute Webinar If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar recording, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the more relevant and … [Read more...] about Flash Series: Mastering the Art of Ecommerce Reporting with Excel
Webinar: 10 Unique Ways To Improve Ad Copy
More about this Webinar With all the optimization work that goes into PPC, it's easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar recording, experts from Hanapin … [Read more...] about Webinar: 10 Unique Ways To Improve Ad Copy
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Get … [Read more...] about Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Flash Series: Ecommerce Navigation: The Importance of Getting It Right
More about this Webinar Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make sure you site is user-friendly. And the most important element of you ecommerce website is the site navigation. In this 20 minute flash webinar, … [Read more...] about Flash Series: Ecommerce Navigation: The Importance of Getting It Right
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Webinar: Reaching the Right Customers: How to Identify & Target Your PPC Audience
More about this Webinar At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience. In this webinar recording, experts from … [Read more...] about Webinar: Reaching the Right Customers: How to Identify & Target Your PPC Audience
Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
In this webinar, Bing Ads Evangelist John Gagnon and Sr. Account Manager from Hanapin and #PPCChat founder Matt Umbro, discuss all the critical updates, features, and tools that you need to know about to help boost your performance in Bing in 2016. They will also go through a roadmap of what’s coming and what it means for you! Can't make the webinar? Register anyways and we'll … [Read more...] about Facebook: 7 Crucial Bing Ads Updates You Need To Know About in 2016
