Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
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Tricks For Running AdWords Scripts In Multiple Accounts
In theory, AdWords Scripts can be a big time saver by automating tedious optimizations like maintaining an alpha-beta account structure and SKAGs, or running complex reports like those that calculate account level Quality Score. But what I found in practice when using Scripts is that any time saved can easily be eaten up by the tasks involved with maintaining the code across … [Read more...] about Tricks For Running AdWords Scripts In Multiple Accounts
Automate And Better Manage Your Budgets With Scripts
Today we’ll tackle a few basics of budget based scripts. Why budgets? Well, first of all, they impact every advertiser. In fact, it is one of the requirements for launching a campaign. Second, since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world. Through my examples, you’ll see how to change a … [Read more...] about Automate And Better Manage Your Budgets With Scripts
Getting Started With AdWords Scripts
In 2013, I spoke at Hero Conf for the first time and decided to talk about the then relatively new AdWords Scripts, something not many advertisers had ever heard of, let alone tried in their accounts. That session went well and spurned numerous follow-ups at other conferences, and helped me grow my tool company, Optmyzr, where we build tools and scripts to make account … [Read more...] about Getting Started With AdWords Scripts
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a ton of time and brain power pulling data and manipulating pivot tables we’ve come up with a few scripts that will help you to minimize frustrations and … [Read more...] about Punch AdWords In The Face With These 5 Easy Scripts
3 Easy Ways to Amp Up Your AdWords Scripts
Don't want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts for those interested in editing scripts without having to rely on a programmer. Here at Hanapin get loads of requests … [Read more...] about 3 Easy Ways to Amp Up Your AdWords Scripts
5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need to tweak them to meet your very specific needs. If you're just getting started with adding a script to your account this quick tutorial at the bottom … [Read more...] about 5 Easy Ways to Customize AdWords Scripts
Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What's the best things about these scripts? They're fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google AdWords Tasks Save an hour a day using these 4 scripts: Changes In CTR, Monthly Budget Projections, Keyword Labeler, and … [Read more...] about Save An Hour A Day With 4 Easy To Use AdWords Scripts!
AdWords Scripts: Monthly Budget Projections and Display Audit
Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you're uncomfortable with writing and employing AdWords … [Read more...] about AdWords Scripts: Monthly Budget Projections and Display Audit
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have this crazy fear of encountering them in the PPC journey. AdWords scripts are one way an account manager can identify mistakes in your account and help you … [Read more...] about New AdWords Scripts! Non-Converting Keywords and Busted CPA
The New Features In Google Shopping Scripts
With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we will only be able to scratch the surface … [Read more...] about The New Features In Google Shopping Scripts
