If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.

Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.

Sharpen your social advertising knowledge and skills by understanding Twitter Ad targeting categories.

A breakdown of the types of promoted tweets available in Twitter Ads. Bonus tip included!

Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!

With the right Twitter @username targeting and creative strategy, a Twitter follower campaign can yield great success.

Social Media investments will grow faster than any other interactive channel through 2019. Here are 5 Twitter Targeting tactics you don't want to miss in 2016.

In this article, you will discover how to perform Twitter keyword and hashtag research.

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