My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
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Webinar: Master Social PPC in 2015! 10 Tips
More about this Webinar Is your social PPC ready for 2015? In the past year, we've seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as … [Read more...] about Webinar: Master Social PPC in 2015! 10 Tips
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Webinar: 5 Ways Location Targeting Delivers Big Results
More about this Webinar If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even … [Read more...] about Webinar: 5 Ways Location Targeting Delivers Big Results
Where On Earth Are You?
How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords - just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million? And where are they? This is … [Read more...] about Where On Earth Are You?
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began your next split test in the cycle. … [Read more...] about Why You Can’t Just Trust Your Split Test Stats
Webinar: Planning A Knockout 2015 PPC Strategy
More about this Webinar Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular trends from this year, what predictions look like for 2015 and give you tips and tricks on why and how you should be analyzing the data for your … [Read more...] about Webinar: Planning A Knockout 2015 PPC Strategy
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job... and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of … [Read more...] about Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
Master Class: Secrets to a Cohesive PPC Campaign
More about this Webinar In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the … [Read more...] about Master Class: Secrets to a Cohesive PPC Campaign
Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
More about this Webinar Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you … [Read more...] about Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
